social marketing
Marco Iarussi is the creator of Curta a Ideia – Luz, Cámara y Corazón, a video production company that promotes entrepreneurs with a cause, through a humanized language. Creator of Gerando Kindness, which became the largest solidarity action on the Internet in Brazil in 2016, being one of the twenty global initiatives selected for the Social Innovation award at the Social Innovation and Global Ethics Forum (SIGEF). in English), which took place in Morocco that same year. He was responsible for the audiovisual production of the event The Power of Collaboration, which takes place at the Google Campus in São Paulo. In addition, he is a communication advisor for the Philanthropy Institute and the Medita na Rua movement.
Graduated in marketing and advertising and specialist in marketing for social causes with activity in the audiovisual sector, he has produced television programs for 8 years with a presence in Brazil and Europe.
Lecturer in educational centers and companies, he is enthusiastic about new media as a tool, social impact, fostering empathy, marketing for charitable purposes and good practices in networks.